NARRATOR: This presentation tells the story of how Mayor Melvin “Kip” Holden succeeded in engaging the City of Baton Rouge, in East Baton Rouge Parish, to be better prepared.
JOANNE H. MOREAU (Director of Homeland Security and Emergency Preparedness): It’s really, really important to have the community engaged in the process, because government can’t do everything for everyone.
NARRATOR: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared.
RANNAH GRAY: Our current mayor, Kip Holden, worked with his staff at the Mayor’s Office of Homeland Security and Emergency Preparedness with an idea that we need more public education.
NARRATOR: The first step was to ask others how outreach and education could be improved.
JOANNE H. MOREAU: While our message was kind of sporadic and always public safety, we weren’t quite sure if we were doing the best that we could. So that was the basis for our survey, to find out: where do we go from here?
RANNAH GRAY: And one of the things that really came to light was there’s such a need, so many people didn’t know what to do, didn’t have a plan, separated from families, didn’t know how to get in contact, separated from prescription medicines.
NARRATOR: Based on survey results, the Mayor’s Office developed an outreach campaign for the whole community known as Red Stick Ready.
RANNAH GRAY: We like to say that our audience is everyone. And we have lots of messages and we try to target. If we’re talking about a senior population, we go work with our Council of Aging on any programs that might target seniors. If we’re talking to children, we try to get into the schools.
JOANNE H. MOREAU: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them.
MAYOR HOLDEN: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. In a span of, I think, 2 months, we took in roughly about almost 3,000 kids at various sites to talk to them about different safety things.
JOANNE H. MOREAU: So Mayor Mouse, our Mayor, along with the real mayor actually goes to that event and interacts with the people that are present. You’ll be quite surprised at how the elected official mouse makes all the difference with the children.
JOANNE H. MOREAU: The children are selected by the teacher and come in and for several hours, run the city and the fire chief works with the child that is the fire chief. So there’s a lot about interaction, they learn about their position prior to an event, they have to do public speaking because there’s a series of briefings that are held and the kids have to stand up and talk about what they’re doing as the fire chief.
MAYOR HOLDEN: We’ll often talk to young kids and say to them that you need to plan an evacuation route. We talk to parents and say you need to plan an evacuation route. And then we feature the fire chief and we feature hazmat and other components of the fire department to talk about fire safety.
RANNAH GRAY: It’s so important for local officials to communicate directly with their community and with the public. There’s no better spokespersons that they want to see and hear from than their local elected officials, and this can be just highly effective in carrying this message out to the community.
RANNAH GRAY: We feel that we’ve really made strides in teaching the public.
JOANNE H. MOREAU: Where we see Red Stick Ready going is that other communities, and we do share with a lot of communities, that we have a common message about preparedness.
RANNAH GRAY: We won’t be satisfied until everyone that we talk to is ready for an emergency.
JOANNE H. MOREAU: It’s community preparedness, and it’s a community, one household at a time.