When partners communicate what they see as the value of the partnership to their partners, it is known as the value proposition.

A value proposition serves to:

• Communicate to all partners why the partnership is essential to completing a common mission.
• Improve partner engagement in the partnership.
• Clarify the common mission.
• Discuss any potential changes to the mission, focus, or method of collaboration.

Communicating the value proposition helps a partnership identify its purpose and objectives, and helps establish trust between partners. Mutually communicating the value proposition between partners will help the partnership to answer the question “What are we trying to accomplish with this partnership?”