When preparing for and conducting a media briefing or public meeting:

• Identify objectives. Know what you want to accomplish.
• Prepare officials and experts in advance. Ensure that they have all the information and are prepared to address the media.
• Prepare a statement and handout materials. Materials should be focused, concise, informative, and cover the basics: who, what, when, where, how, and possibly why.
• Anticipate difficult or sensitive questions. Address rumors and incorrect news statements. Prepare brief, honest responses.
• Make provisions to comply with all legal requirements. Ensure physical and communication access by all.