The key to using emerging technology is staying on top of what is out there, because “new” media is a relative term and technology doesn’t slow down for anyone.

Ultimately, new communication technology is all about speed. People have an expectation of being engaged and involved and they don’t want to wait for it. They expect that their government agencies will not only be transparent and responsive, but that the response will be customized to the incident and as rapid as the flow of electrons.