In-person events such as media briefings and public meetings can be used to get information to the media and the public. When properly planned and executed, these events can be a powerful tool to aid you in communicating the messages you want disseminated to the public while guiding the news media to important information for the public.

Advantages:

• Interactive, allowing participants to voice their questions and concerns and giving you the opportunity to respond.
• Can be targeted to specific populations.

Limitations:

• Require the ability to stay on message when the audience becomes vocal.
• May expose you to difficult questions.

Requirements:

• An appropriate, accessible venue.
• Public address equipment.