Choosing the right communication tool is a matter of getting the right information to the right people at the right time so they can make the right decisions. Remember, the most effective communication tool is one that:

• Reaches the target audience.
• Gets information to the audience when they need it, for as long as they need it.
• Can be expected to deliver the message reliably.
• Enhances comprehension of the message content.
• Can be accessed within resource limitations.

Most often, you will use a combination of high and low technology methods to deliver a consistent message to the whole community.