The response phase occurs in the immediate aftermath of a disaster. During the response phase, business and other operations do not function normally. Personal safety and well-being in an emergency and the duration of the response phase depend on the level of preparedness.

Examples of response activities include:

• Implementing disaster response plans.
• Conducting search and rescue missions.
• Taking actions to protect yourself, your family, your animals, and others.
• Addressing public perceptions about food safety.