Another coordination entity is the Joint Information Center (JIC). The JIC:

• May be established to coordinate all incident-related public information activities
• Serves as the central point of contact for all news media—when possible, public information officials from all participating agencies should co-locate at the JIC

JICs may be established at various levels of government and at incident sites. Depending on your role in the incident, you may need to direct individuals or organizations to the JIC to obtain information.