This training highlights the importance of the strategic messaging concept and introduces an 8-step communication planning model founded on social marketing concepts. Let’s say that we need to address a message to someone that needs to evacuate. If they don’t evacuate, they may lose their life.

Social marketing is the use of commercial marketing principles and techniques to influence a target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individuals, groups, or society as a whole.