Any interview can be improved by paying attention to nonverbal communication:

• Eye contact: ALWAYS look at the reporter, not the camera. Avoid looking down. Avoid rolling your eyes or looking up to the sky.
• Voice: Speak clearly and modulate your voice by varying tone and volume. Slow down for emphasis when making important points. Pause to gather your thoughts rather than use fillers like “er,” “um,” or “you know.”
• Expression: Appear attentive. Show emotion as appropriate (sincerity). Assume that the camera is always on. Even if your words are not being taped, your facial expression will be conveying a message. Make sure it is the message you want to convey.
• Body position: Stand straight and align your body with the interviewer. In some instances the camera operator may -position you for the shot. Be aware of what’s being photographed in the background. Always be aware of scene safety for both you and the reporter.
• Gestures: Use natural, but not “big” gestures. Keep your hands away from your face Don’t cross your arms, raise your eyebrows, or shrug your shoulders. Avoid jerky movements.
• Movement: If standing, do not lock your knees, but don’t sway or bounce either. Don’t jingle jewelry or change in pockets. If sitting, don’t jiggle legs or spin or rock in the chair. Sit on your coat tail to keep your jacket from riding up.
• Attire/Dress: Consider your audience, market, and communication channel when dressing for an interview. In general, you don’t want your appearance to be “louder” than your message.
• Wear your uniform or neat, conservative attire if non-uniformed.
• Avoid bright whites, stripes, plaids, and complicated patterns.
• Remove dark glasses/sunglasses.
• Know your agency’s policy on showing your badge in public; some agencies discourage it to minimize fraudulent duplication.
• Remove hat to avoid shadows on your face.
• Remove distracting, overly shiny, or noisy jewelry (includes body piercings).
• Consider covering tattoos and minimizing body piercing jewelry.
• If something in your appearance significantly detracts from your message, get rid of it or fix it.
• Digital, High-definition (HD) and Web:
• Digital and HD television is high quality and not only shows imperfections in clothing, but also has problems with certain colors (e.g., bright colors may cause problems with color balance and/or appear too vivid on some broadcasts). DOT ANSI (American National Standard for High Visibility) vests are not good for digital TV. Some badges and collar pins can also glare.
• Conversely, Web broadcasts are low quality and brighter colors may make the image more appealing.