• In some interviews you may find that you are not provided with the right question to present your message. You can bring the focus back by building a bridge between the question and your message.
• Transitional phrases are tools that help you build such a bridge, and put the interview back on track to your talking points and main message.

Bridging statements

• “What is most important is ...”
• “What we should focus on is ...”
• "What the public should know is ...”
• “The point (or goal) is ...”
• “I don’t know, but what I can tell you is…”