Supporting Information & Talking Points

Supporting information:

Validates your key message
Provides relevance for the target audience
Addresses questions and concerns

Talking points:

Make your message compelling and memorable
Contribute to consistent communication

Supporting information is crucial to success. It gives your message validity and can answer the audience’s question: “What’s in it for me?”

Supporting information gives strength to your key message by providing facts and important information.

Talking points are just that — intended to be spoken — and so they need to present the information in a compelling, relevant manner. Talking points are for internal use only and unlike fact sheets, are not distributed to the public. They are used during media interviews and in product development to convey a key message.