The 95/5 theory in practice - #1 In conjunction with the 95/5 theory, when are you working reactively? When are you working in a more proactive mode?

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The 95/5 theory in practice - #2 How does the 95% of your time and effort spent in non-emergency public information activities affect the 5% you spend in emergency situations?

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The 95/5 theory in practice - #3 When has being proactive during non-emergency times helped you in an emergency? Explain.