Relating 95/5 to the roles of PIO

This 95/5 theory may be related to public information in many ways, but the greatest significance may be related to non-emergency and emergency situations. Most relevant to this training, 95% of a PIOs’ work is in non-emergency times, with only 5% directly related to incident response or recovery. Another application might be that 95% of your organization’s image may be affected — for good or for bad — by the 5% of time spent responding to an incident. So the activities a PIO chooses in non-emergency times (95%) has a significant impact on how successful he or she will be in the 5% spent in emergency response and recovery. Use the discussion questions below to engage the participants and to emphasize the importance of being proactive at all times in order to be effective during emergency situations (the 5% of the job).